Brand Charisma: Offers We Can’t Refuse

Brand charisma is the key quality that propels one person or one product ahead of every competitor. It goes far beyond an inviting ad for a product. Brand charisma is like a perfect soufflé: it depends on every step being exactly … Continue reading

Trader Joe’s: As I Remember Its History

Trader Joe’s is a public phenomenon with a very private personality. Here’s a story you won’t see anywhere else: data about Trader Joe’s stunning growth, my recollections of its early days, and a photo appreciation of its local presence. No, I … Continue reading

End-of-Life Dreams: A Comforting Gateway

End-of-life dreams and visions can heal the mind even when the body cannot be healed. Hospice care workers as well as researchers have learned that dreams and visions are very important during the last weeks and days of life. Why … Continue reading

Drug Ads & Food Labels: Don’t Be Suckered

Drug ads were recently targeted by the American Medical Association as a health hazard. Food labels push the same emotional buttons to mislead the consumer. This blog helps filter out the spam and learn the facts about what we put … Continue reading

Maui Walk, with Zombies and Mongooses

A Maui walk is a healthy (and free) way to enjoy one of the world’s most popular vacation destinations. Here’s a Maui walk with extra attractions: mongooses and zombies! Nola and I enjoy walking for exercise and our home in … Continue reading

A Journey thru the Kingdom of Lint

Lint is everywhere in the modern home. Here is my recent journey through the natural home of lint, the clothes dryer in our basement and its associated ducts, a place that might be called the Kingdom of Lint. Along the … Continue reading

Smart Birds Make Vitamins, Sculpt Tools

Smart birds are continuing to surprise both bird-watchers and animal psychologists. The smartest birds are thought to be as intelligent as the smartest of animals, including dolphins, whales, great apes and probably some people as well. And they don’t have … Continue reading