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Science in everyday life —
news, comment & fiction

I’m Art Chester. I write about technology: surprises from the world of science, and their practical application in everyday life. I also write fiction about life in the research lab.

Click HERE for the Topic Index, which lists all posts by topic. Comments and guest posts are welcome! Comment directly on the post or send me a note on the Contacts page.

Brand Charisma: Offers We Can’t Refuse

brand charisma

Brand charisma is the key quality that propels one person or one product ahead of every competitor. It goes far beyond an inviting ad for a product. Brand charisma is like a perfect soufflé: it depends on every step being exactly … Continue reading

Trader Joe’s: As I Remember Its History

Trader Joe's, Grosse Pointe, MI

Trader Joe’s is a public phenomenon with a very private personality. Here’s a story you won’t see anywhere else: data about Trader Joe’s stunning growth, my recollections of its early days, and a photo appreciation of its local presence. No, I … Continue reading