Science in everyday life —
news, comment & fiction
I’m Art Chester. I write about technology: surprises from the world of science, and their practical application in everyday life. I also write fiction about life in the research lab.
Click HERE for the Topic Index, which lists all posts by topic. Comments and guest posts are welcome! Comment directly on the post or send me a note on the Contacts page.
Brand charisma is the key quality that propels one person or one product ahead of every competitor. It goes far beyond an inviting ad for a product. Brand charisma is like a perfect soufflé: it depends on every step being exactly … Continue reading
Sleep Better: guest post by Kenny Kline. Everyone wants – and needs – to sleep better. When I started my first business, I thought about prioritizing sleep from day 1. I had read about the big impact sleep has on … Continue reading
Trader Joe’s is a public phenomenon with a very private personality. Here’s a story you won’t see anywhere else: data about Trader Joe’s stunning growth, my recollections of its early days, and a photo appreciation of its local presence. No, I … Continue reading
Spam, hacks, phishes, scams – come with a webmaster as he battles alien forces of Evil that threaten to sap your online experience and impurify all of your precious bodily fluids! When he said something like that, General Jack D. … Continue reading