How to Get Great Ideas!

(Last Updated On: January 17, 2022)

great ideas lightning Anonymous 200pxScience Fact: Great ideas are here with us at all times. But if you expect this post to discuss scientific research on creativity, forget it! There’s plenty of that work around.

I consider great ideas to be an art form, and an art form calls for us to put aside our analytic faculties and just absorb the moment. Think of me as a volunteer curator of some thoughts that, hey, might help you bring forth your own great ideas!

Kinds of Great Ideas

There are different kinds of great ideas. For example:

Ideas to Answer a Need. Sometimes we seek a great idea to answer a tough problem. Necessity is the mother of invention, said the ancient Romans and everyone since then. [Which begs the question, who is the father??] In this case, a recommended approach is: pose the problem; collect the information that seems to be relevant; put it aside and do something else; then pick it up again.

For example, blogger Leo Widrich says that he will do research for a blog the first thing in the morning; then go about other business; then return and write the blog. All day long his subconscious has been working on the problem of what he should write, and has done the work for him.

Ideas to Tell a Story. In the context of ideas, “Story” has many meanings. If you’re an author, Story may literally be a story, a work of fiction or a dramatization of facts as in “historical fiction.” If you’re selling a product or service, the Story could be a framework for making the sale. Or a Story may be simply a memorable way to communicate an idea.

English novelist-screenwriter Neil Gaiman tells a Story about getting great ideas for fiction. He relates a conversation with a classroom full of seven-year-olds, one of whom asked, “where do you get your ideas?” His blog is worth reading, offering ideas like:
– Ask yourself, What If? (What if you woke up with wings? What if your sister turned into a mouse? What if you all found out that your teacher was planning to eat one of you at the end of term – but you didn’t know who?)
– Say to yourself, If Only… (If only real life was like it is in Hollywood musicals. If only I could shrink myself small as a button. If only a ghost would do my homework.)
– I wonder… (I wonder what she does when she’s alone…)
– Put things together that haven’t been together before. (If a person bitten by a werewolf turns into a wolf, what would happen if a goldfish was bitten by a werewolf? What would happen if a chair was bitten by a werewolf?)

Sources of Great Ideas

What we’ve quoted above are some procedures, some processes, to assist particular types of ideas. But what people usually give you are the circumstances or environment that seem to trigger the creative process. The most-quoted examples are:

– Showering. Advocates include Woody Allen with his one-hour soaks and blogger Mitch Ditkoff, who tells us 20 reasons why the shower is the most creative place on Earth. The bathtub will also work – think Archimedes’ “Eureka” moment.

– Running, Skiing, Swimming, Exercising, Driving. Physical activities that require concentration are a good way to achieve distraction. Distraction forces our brains to back off from whatever we’re concerned with so that it can be worked on subconsciously, and so that we may approach it from a fresh perspective when we come back.

– Walking, Traveling. A change of surroundings can cause our brains to reboot and refresh. HuffPost counts walking for Nikola Tesla and a train ride for J. K. Rowling. Even grocery shopping or a farmers market with its sights, sounds and smells might be the break your mind needs.

– Drinking, or Drunk. Two different states of being from the same verb! Stuck on a dilemma? How about a glass of wine?

– Alert Relaxation. This is a tricky one. If you go to sleep you may or may not find yourself charged up with a great idea when you awaken. On the other hand, some folks believe that relaxation itself is the key to unlocking creativity.

Tools for Great Ideas

– Write It Down! The most important tool is to immediately write down ideas that come to you – great ideas, and not-so-great ones too. That means always having something with you at all times that allows you to write down, or type, or dictate those ephemeral thoughts that just might turn out to contain gold. There’s even a note pad you can use in the shower. I haven’t gone that far, but I do keep a spiral pad and pen next to the bed.

– Capture Everything. Don’t be judgmental, trying to filter great ideas at the source. Capture everything you can and then at a later time, sort through and keep the good stuff.

Science Speculation: Great ideas are essential: essential in the way that it takes gametes to create a human being. But those are barely a beginning! Nourishment, development, upbringing, maturation are also necessary. That’s why Thomas Edison said “Genius is one percent inspiration, ninety-nine percent perspiration.” Life hacker Derek Sivers expresses a similar idea when he says “Ideas are just a multiplier of execution.”


– Make the soil of your mind fertile for the budding of great ideas.
– Capture those fleeting inspirations by making a note of them.
– Then, don’t leave great ideas on a shelf, but bring them into your life and make the effort to help them achieve their potential.

Where to you get your great ideas? Do you have a favorite place or activity that works well for you?

Drawing Credit: Anonymous, on


How to Get Great Ideas! — 3 Comments

  1. I have 3 places where my “great ideas” tend to occur. One is during a shower, another is during my morning fast-walks, and the third is overnight. The first 2 are guided by my conscious mind in a distracted or relaxed state, while the 3rd is the one I reserve for the tougher problems, leaving my subconscious wholly in charge. It’s the 3rd one I consider truly magical, because a solution or idea seems to be waiting for me when I wake up, often as an intact solution to what seemed to be an intractable problem before I went to sleep.

    As for capturing ideas, I keep a small voice recorder near me when I’m sleeping, immediately available to capture any thought that occurs to me in the middle of the night. One advantage is that I don’t need to turn a light on in the middle of the night to capture an idea. A second is that I can talk MUCH faster than I can write (even faster than I can type). That allows me to blurt out what I wanted to remember and then have a chance of falling back asleep again. I also carry the recorder with me when on a fast-walk, as well as when I’m driving somewhere because in either case I need to keep my attention on the road and I only have one hand available. Thanks for the mention of the shower-compatible notepad … I’ll have to look into that, because it’s the one area which hasn’t been covered by my voice recorder strategy.

  2. I got my great idea (maybe not-so-great…)today, by reading your blog, How to Get Great Ideas, and it relates to ALL your blogs: Change the color of your highlights from light blue to dark blue! Or,to any other dark color. Against the background of the very light gray/blue, the highlights do not contrast and become more of a “lowlights…”
    Otherwise, your blogs are GREAT! They are interesting and enjoyable.

    • Hi Zenon, Ideas are great if they are timely and useful, and your idea is both! Thanks for the feedback. I changed my post backgrounds to a lighter shade of blue and changed the links: green for unclicked, dark blue for clicked and red for hover. Everything seems a bit more prominent this way. I experimented with making the links boldface but they seemed too pushy. Hope you find this color combo an improvement!

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