Wine Tasting Wine tasting is a topic that never gets out of date! Those who enjoy wine find tasting to be fun, delicious and sociable. And the wine tasting process itself involves so many dimensions besides smell and taste. Charles … Continue reading
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Science Fact: Sensory Evaluation goes beyond tasting or smelling or hearing: it implies scoring, grading, in fact, measurement. The senses are inherently personal. For example, it’s been shown that different people taste foods and see colors quite differently. Therefore scientists have … Continue reading
Science Fact: Consider taste bias: wine snobs are a favorite target of psychology researchers. After all, how sweet is it to show that someone who emotes about “terroir” and “cherry notes” can’t distinguish Margaux from Two Buck Chuck in a … Continue reading