Sensory Evaluation 1 (Wine): Measuring the Indescribable

Science Fact:  Sensory Evaluation goes beyond tasting or smelling or hearing: it implies scoring, grading, in fact, measurement. The senses are inherently personal.  For example, it’s been shown that different people taste foods and see colors quite differently.  Therefore scientists have … Continue reading

Taste Bias & the $90 Wine

Science Fact:  Consider taste bias: wine snobs are a favorite target of psychology researchers. After all, how sweet is it to show that someone who emotes about “terroir” and “cherry notes” can’t distinguish Margaux from Two Buck Chuck in a … Continue reading