Immortality, Doggerel & Bill Gould

(Last Updated On: June 2, 2019)

Immortality - wise old man

Immortality – this Part 2 blog addresses practical ways for individuals to achieve immortality without technology, or at least a substantial life-after-death. Many people who search for the meaning of life settle on immortality as one of their personal goals.

The immortality options discussed here include Faith, Legacy and Memory. The third of these is the occasion for a personal example in which doggerel, puns and catch phrases have turned out to enhance the effective immortality of my departed friend Bill Gould.

We begin with Faith, because that’s where a discussion of Immortality immediately leads in the minds of many people.

Immortality through Faith

Immortality by faith

Many religions promise that the faithful can live forever, either as fully conscious resurrected individuals, or as a life force that may not have individual awareness. Religion, as we have noted many times, is based on faith and it occupies a space outside the domain of science. Logic cannot help us choose a true religion, or validate any religion, when so many religions claim that they have the one and only truth.

However, logic can be of use when we apply Pascal’s Wager to justify faith: this is the argument that, if God might exist, the stakes are so high that a logical person would choose to believe in him. There were objections of course, and Pascal gave good rejoinders to those who criticized his postulate.

One of those objections concerned whether something that we choose to believe is in fact only a sham. But many religious figures have the answer to this quibble when they say, “Act as if you have faith, and faith will be given to you.” I have seen this sentiment variously attributed to Peter Böhler and John Wesley, Cardinal Newman (“we can believe what we choose”), Blaise Pascal and more recently, West Wing screenwriter Aaron Sorkin1 (“fake it till you make it”).

Thus there is a logical argument that, while not proving religious immortality, at least frames it as a justifiable choice for belief.

Immortality through Legacy

Immortality by legacy

Another practical approach to immortality is to leave something behind of value to future generations. A hundred years ago, industrialist Andrew Carnegie founded several enduring large institutions, including Carnegie Hall and Carnegie-Mellon University. Less remembered but probably more important, Carnegie also funded 3,000 public libraries in 47 U.S. states and 8 foreign countries, thus making the tools of knowledge widely available throughout the English-speaking world. Today, Warren Buffet, Bill Gates and other wealthy individuals are establishing legacies in a modern way, with stated goals and progress measurements.

Educational and cultural institutions have enthusiastically embraced the legacy concept as a means of extracting contributions from donors. Today there is a proliferation of named professorships and museum buildings (or rooms, or hallways) with people’s names on them. Unfortunately, an endless repetition of names tends to water down the idea of a legacy gift, reducing it to simply blazoning your name on a public structure. And there your name will remain, disconnected from anything uniquely you, until some larger donor has his name (or her name) put in place of yours when the building is remodeled.

A more personal approach, one that restores meaning to the idea of legacy, is to work for a cause that you are committed to, giving both time and money as you are able. Whether or not your name is visibly attached to your efforts, you have the knowledge that your contributions will strengthen the future of a cause that you valued.

Immortality through Memory

Immortality by memory

The last path to immortality, and one that each of us engages in throughout our lives, is to leave our imprint on friends and relations around us. Poet Alexander Pushkin is credited with a beautiful quote that expresses this approach:

As long as there is one heart on Earth where I still live, my memory will not die.

When and How We Remember Others

Memory is a subtle and mysterious process. Here I offer my ideas on how we remember friends when they are elsewhere, whether temporarily or forever, in hopes of stimulating further thoughts from you my readers.

Our brains are flooded with data at every moment: sensory inputs from our bodies and our surroundings, plus memories and random thoughts from within the mind. We would be paralyzed, unable to function, had our brains not evolved an efficient filtering process to weed out all but a miniscule stream of bits. So when and how does it happen that we think about, really think about, someone who is not present?

Here are the mechanisms I have observed:

Memory by Spiritual Intent

Some people adopt a religious or spiritual practice: to spend a few moments each day consciously thinking of loved ones. When a Facebook post asks “remember me in your prayers” it is calling on those who make a regular practice of prayer or contemplation, to add the asker to the observance. This intentional observance requires conscious commitment and does not occur automatically, unless we forge the ritual into an ingrained habit.

Memory by Association

More common than spiritual intent, I believe, is memory triggered by association. Our minds store and retrieve information based upon common features such as an emotion, a smell, or a sound. The neural mechanism appears analogous to content-addressable memory in computers. These interconnections form the basis for memory recall during daily life.

     Habits and Activities

How does associative memory bring images of loved ones to the fore? Via our regular habits and activities. Thus a widow whose husband always made the coffee in the morning may feel a pang of recall every day when she reaches for the coffee maker. Although the event may seem minor to another, it replays a particular and personally meaningful element of her life that is no longer present. Similarly, a parent who has lost a child will experience countless instances of painful memory, which may be triggered by another person’s child of similar age or behavior.

I regularly find that my activities trigger memories of those I have lost from my life. For example, the subject of Austin, Texas, where I grew up, causes me to think of my mother and my friends from those days. Similarly, when I play the piano, sometimes I come across a piece of music that my deceased ex-wife Kitty especially liked, and that triggers memories of her.

I feel that I should clarify at this point. When I purposely think of any of these departed ones, there’s a flood of memories and feelings based on my years with them. However, they can also come to mind when I’m not thinking of them, stimulated by an accidental word, or sound, or gesture that brings them into my presence.

When friends tell me that they think of a departed loved one every day, I suspect that one or more of their daily activities opens the door for those sad memories.


Yet another trigger for memory occurs when we experience a fragment of something that to us is part of an integrated whole. We all know how a few bars of a melody can trigger an earworm that can range from amusing to seriously annoying (for example, when you are trying to get to sleep!). The musical phrase, which most frequently has accompanying words, is stored in our memory as a gestalt so that a small portion of it elicits the entire object.

The earworm effect is not limited to music: public figures who have “trademarked” a sign-on or sign-off phrase have enhanced their own immortality. For years after their passing, those catch phrases have the potential to bring forth a deep and rich image of their popularizers.

     Catch Phrases

Let’s have some fun! Test your age (or your senility) by identifying the popularizers of each of the following fifteen quotes. The date shown is my best determination of the latest date the phrase was current:

– 1956: “Good night, Mrs. Calabash, wherever you are”
– 1958: “Say good night, Gracie” … “Good night”
– 1959: “Good night, and good luck”
– 1969: “That’s all, folks!”
– 1970: “Good night, Chet.” … “Good night, David”
– 1971: “Good night, and may God bless”
– 1973: “Say goodnight, Dick” … “Goodnight, Dick”
– 1974: “And now for something completely different!”
– 1981: “And that’s the way it is … (date)”
– 1995: “Champagne wishes and caviar dreams”
– 2000: “Bon appétit!”
– 2009: “And now you know…the rest of the story!”
– 2012: “Remember, don’t drive like my brother” … “And don’t drive like my brother”
– Recent: “Till next time, take care of yourselves and each other”
– Recent: “…was brought to you today by the letter __ and the number __”

If you’re really frustrated, you can peek at answers at the end of this blog. Advertisers of course try to achieve similar name recall for products and companies.

     Stimulus and Response

Yet another trigger for memory I will call stimulus and response. A person who offers a uniquely personal reply to a particular prompt can create a stimulus-response so powerful that it long outlives its creator. For years or a lifetime thereafter, when the stimulus occurs, our memory presents not only the response but recreates our friend as if he were here present. My best example of this effect is a personal one, a reminiscence of my good friend Bill Gould of Malibu, California.

Bill Gould: Raconteur and Czar of Doggerel

Immortality - Bill Gould

Bill Gould at Hali’imaile General Store, Makawao, Maui 2003

For many of my years as a resident of Malibu, my neighbors and close friends were Bill and Jackie Gould. Jackie was a research psychologist, a very good cook and the hub of a vibrant social group. Bill, a CPA transplanted from New York City, had a quick big-city wit: he was an endless source of puns, jokes and doggerel so catchy that many of his sayings became indelibly associated with Bill in the minds of his friends.

Bill turned eighty in 2004. The following year, he contracted a brain tumor that took his life just a few weeks after its diagnosis. Yet he left behind for his friends a rich vocabulary of jokes and catch phrases.

     A Wealth of Catch Phrases

Here are some of the responses that, to any of his friends, instantly conjure up William A. Gould:

Suppose that someone complains that some device is not working properly. This Bill Gould response will automatically come to the lips of Bill’s friends:

It works better than my uncle Harry… (pause) …he doesn’t work at all!

Suppose that someone happens to say, “No, I think you’re wrong about that.” The Bill Gould response is this:

You know, I thought I was wrong, once, but (pause)…I was mistaken.

Suppose that the subject of cats comes into a conversation. Bill would have immediately said:

I knew a woman who slept with cats!… (pause) That was Missus Katz.

Immortality - Bill Gould

Bill Gould, Jackie Gould, Art Chester in the Gould home, Malibu, 2000

     Stories and Jokes

Bill’s contributions were not limited to stock phrases containing a pause and a punch line. He told colorful stories about his family and had an extensive supply of jokes. Here’s an example:

A man crossing the street is hit by a car and knocked down.
Paramedics arrive and pack him into an ambulance and deliver him to the emergency ward.
The doctor arrives and checks him out. He has only minor injuries.
The man says anxiously, “Doctor, doctor, will I be able to play the violin?”
The doctor smiles, he’s happy to deliver some good news. “Yes, of course you will.”
The man sighs with relief. “Thank goodness! I never could before!”

Bill would sometimes offer to sing a bogus song, like The Suspender Song: “It all depends on you,” pronounced to sound like “It hold de pants on you.” For my benefit, he might suggest a gospel hymn: “Chester closer walk with Thee.”

Since Bill was a New York Jew, some of his jokes had Jewish themes, like this one:

Who is the greatest Jew of all time? Was it Abraham? Was it Moses? No, it was none of these. It was Irving Berlin. And I’ll tell you why…

The joke is pretty funny but it’s long, after the style of an earlier age. Therefore, I’ll invite you to guess the rest of it, or ask me for an expansion in the comments.

     Doggerel as Poetry

Bill’s verbal repertoire also included doggerel, such as this example that has stuck in my head. It might be triggered by an unusual mention of the name “Moses” in conversation, or sometimes Bill might simply recite it because of its great sound. Here I have boldfaced the rhythm:

Moses supposes his toes-es is roses.
But Moses supposes erroneously.
Miz Moses, she knows-es his toes-es ain’t roses
As Moses supposes his toes-es to be.

Although Bill Gould’s warmth and humanity endeared him to his friends, what made him especially memorable was his gift of humor. And that humor brings his friends unexpected occasions that summon him into our presence, whenever an innocent comment happens to be the lead-in to one of Bill’s trademark japeries.

Immortality - Bill Gould

Nola Chester, Bill Gould, Jackie Gould, Kahekili Highway overlooking Kahakuloa Bay, Maui 2003

Does the meaning of life for you include memories of your friends? What causes you to think of a dear one who’s not present? Are there verbal cues that manifest their immortality to you?

Image Credits:
– Images from Wise Old Man – New by j4p4n, Creation Scene Complete by rygle, Brain activity – Métacognition by benoitpetit
– Image adapted from Art Deco Institutional Building by derkommander0916
– Photos of Bill Gould taken by Art Chester

Sources of catch phrases:
– Jimmy Durante, The Jimmy Durante Show
– George Burns and Gracie Allen, The Burns and Allen Show
– Edward R. Murrow
– Warner Brothers, Looney Tunes
– David Brinkley and Chet Huntley, The Huntley-Brinkley Report
– Red Skelton, The Red Skelton Show
– Dan Rowan and Dick Martin, Laugh In
– Monty Python’s Flying Circus
– Walter Cronkite
– Robin Leach, Lifestyles of the Rich and Famous
– Julia Child
– Paul Harvey, The Rest of the Story
– Tom and Ray Magliozzi, Car Talk
– Jerry Springer
Sesame Street

Other References:


Immortality, Doggerel & Bill Gould — 6 Comments

  1. Crumbs, there might be a little bit of synchronicity going on here, in that I have only just today read these two blogs on immortality, the meaning of life etc.

    Two days ago I despatched a note to you Art, as you know, about my project in the form of a book on which I have laboured off and on since 1977, latterly with some valued assistance from yourself with technical detail on what can be done with lasers and holograms, and which now is complete.

    A copy of this “Mind out of Time” was put in the post to you first thing this morning. Although you are familiar with the plot and themes of the book, what I think I might have omitted to mention is that the last chapter deals with my conjecture of what is beyond the end of our individual lives, or might be if my hypothesis (and yours also) of the mechanism of memory by resonance of similar structures through time is anywhere near correct.

    This is pure speculative fantasy based on a number of assumptions, one of which is that light speed is variable, but I have to say it gave me the most pleasure to draft after the slog of the earlier stuff, the drafting of which took me far too long.

    It would take me far too long to even give a brief synopsis here but in my own interests of self marketing, and craving your indulgence,if any of your readership is curious, it is now newly available in paperback and online on the inevitable Amazon web site. The first half is based in thinly disguised personal experience, and the second half could be put down to wishful thinking, although one lives in hope for better than that.

    Incidentally, further to Charles South’s comments on Shelley, I was taught at school in English Lit by a teacher who claimed he had an unreliable and dangerous motorcycle when young, which he christened Ozymandias : “Look on my works and despair”.

    • Nick, I’m certainly looking forward to reading your novel, many thanks. For those blog readers whose curiosity tweaks them, here is the US Amazon link: (There is another Nick Greaves, who writes books for children, and he is I believe a different person!)

      I commend you Nick for fitting a great deal of your Duplication Theory into the boundaries of a novel. As you know, I was only able to wedge my corresponding theory (Similarity) into Death By Probability as a minor subplot.

      I agree with you that coincidence can sometimes look just like synchronous action!

      A cursory search of the Internet does not tell me that the poet Shelley drove a motorcycle, therefore I conclude that the owner of the motorcycle Ozymandias was in fact your English teacher. A nice way to be continually reminded of the ephemeral and uncertain nature of our existence, especially at roadway speeds.

  2. My wife and I, being of an age similar to our blog host, have begun to encapsulate memoirs, travel journals, and family pictures into … wait for it … books! She recently completed a 400+ page hardcover book of many, many family pictures of sons, daughters, their children, etc. which she called “The Cousins”. Copies are being given to all family members, down to recently-born grandchildren. The aim, of course, is for those memories to live “forever”, especially if grandchildren pass the books down to their grandchildren, and so on. Book publishing services like Blurb make the layout and publication easy.

    It’s our attempt to have those memories transcend DVDs, CDs, USB sticks, PDF, and even any particular “cloud” service that is currently available. It’s a pity I won’t be around long enough to know if this particular experiment succeeded (e.g., for 100 years? 200?) It’s all the immortality I can hope for.

    • Bob, thanks for sharing your “Cousins” project with us. That’s a beautiful way to provide legacy for future family members as well as current ones. Print on paper remains an excellent archival choice, especially if you can get acid-free paper and durable inks. And it’s independent of readout hardware and software! I hope your book has room for text and stories to give extra life to all those images.

      There’s often someone in every generation who wants to know where they came from, what their forebears were like, in hopes of understanding their place in the world – part of their “meaning of life” – and you’re giving them great source material.

  3. There are two routes to immortality — one is to live forever, the other is to be remembered forever by others.

    The first is technically within our grasp if we continue to explore and solve the puzzles of the human body and its immune system. Whether such a perpetual existence might be rewarding enough for a person to have the will to stay alive is an open question, the subject of many science fiction works. One book that has stuck with me through the years is “This Immortal” by Roger Zelazny, which I first encountered about the time I graduated from high school:

    The second (being remembered after death) is arguably only possible for limited periods of time, perhaps best illustrated by Percy Bysshe Shelley’s poem “Ozymandius” (which I encountered in high school as well) whose most memorable part to me is:
    “My name is Ozymandias, king of kings:
    Look on my works, ye Mighty, and despair!”
    I found the poem particularly affecting at the time, being an impressionable young man, when combined with the rest of the poem which describes how the passage above was inscribed on the base of a broken statue, with its pieces lying in the sand of a barren desert.

    • Both good references, thanks Charles! Shelley is justly famous for that excellent, evocative poem.

      I should have mentioned in the blog that dictionaries define immortality in two ways. As the Cambridge dictionary says: “living or lasting forever, or so famous as to be remembered for a very long time.” ( Since “forever” is more the stuff of legend or faith than science, the second definition is a more practical goal. And I dare say that those who hope to be remembered after they die would be happy to live on in memory for as long as they can, and not insist that it be eternity or nothing!